Sybase Launches PowerDesigner 15 in the Middle East at Gitex 2008

Released on: October 21, 2008, 7:57 am

Press Release Author: Nirmala D'souza /OAK Consulting FZC

Industry: Computers

Press Release Summary: The latest version of the solution increases business agility
with modeling and metadata management, and delivers comprehensive toolset for
implementing enterprise architecture

Press Release Body: Dubai, United Arab Emirates, October 21, 2008: Sybase Products
Middle East, a leading provider of enterprise infrastructure and mobile software,
today announced the Middle East launch of Sybase(r) PowerDesigner(r) 15, at Gitex
Technology Week 2008.
Sybase(r) PowerDesigner(r) 15, an all-in-one modeling and design solution for
enterprises that need to build and streamline business processes quickly and
consistently, provides enterprise architects, IT professionals and business managers
with the ability to improve business and IT alignment through its unique Link and
Synch technology. Sybase PowerDesigner 15 also increases the capability for impact
analysis and provides greater visibility for all stakeholders independent of
technical experience.
"In today's complex IT environments, enterprises are regularly challenged to closely
align various IT elements-systems, data, applications and network-with business
goals, processes and requirements. However, the knowledge of each of these elements
is siloed," says Mr. Hisham Malak, Channel and Marketing Manager at Sybase Products
Middle East. "PowerDesigner 15 removes those silos, streamlining the enterprise's
ability to respond to change. As a result, the enterprise becomes more agile,
reflects the goals of multiple business units, and meets regulatory and compliance
standards."
"The rise of Enterprise Architecture is proof that organizations need to manage the
impact of changes in competition, technology and regulations across their
enterprise. PowerDesigner 15's unique Link and Synch technology provides
organizations the ability to implement an enterprise architecture solution from
start to finish, removing business and metadata silos and increasing business
agility," said Dan Lahl, director of Intelligent Enterprise for Sybase. "Agility is
critical when dealing with business change, and as more businesses move to an
Unwired Enterprise strategy by pushing information further out to the end user,
technology that provides greater control over the underlying IT infrastructure
becomes increasingly important."
Reducing overall costs and system redundancies, PowerDesigner 15 provides a powerful
modeling and metadata management tool used to align IT and business goals for
meeting regulatory compliance and migrating to modern architectures such as
service-oriented architectures (SOA). PowerDesigner allows for easy analysis and
impact measurement between the business "as-is" state and the "to-be" state allowing
for accurate, predictable and reliable IT resource planning in line with business
goals.
Key Features and Benefits:
# Unique Link and Synch technology - PowerDesigner 15 automatically and intuitively
captures the intersections between all architectural layers and perspectives of the
enterprise, allowing users from all groups to clearly visualize and effectively
implement fast, reliable and predictable change.
# New Enterprise Architecture Model - Customers can formally capture all metadata
relevant to traditional Enterprise Architecture analysis.
# New Impact Analysis Diagram - Easy visualization of the cascading impact of change
and management of time and costs associated with such a change.
# Enterprise Architecture Editor - PowerDesigner 15 provides highly customizable
support for homemade or industry standard frameworks.
# New Repository Web Viewer - Businesses can now share Enterprise Architecture
metadata with all stakeholders independent of technical abilities.
# New Import Visio - Provides ability to capture business level metadata for
incorporation with the complete Enterprise Architecture.

Located at Hall 4 (C4-40) at GITEX Technology Week 2008, Sybase is also showcasing
their popular technologies. Global Sybase experts have flown in to share Sybase's
global success stories with customers and partners in the Middle East. Sybase is
also hosting their annual dinner at Grand Hyatt Dubai on 21 October 2008 for its
customers and partners.
About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing
and mobilizing information from the data center to the point of action. Sybase
provides open, cross-platform solutions that securely deliver information anytime,
anywhere, enabling customers to create an information edge. The world's most
critical data in commerce, communications, finance, government and healthcare runs
on Sybase. With Sybase, customers can optimize and enhance the investments they
already own, link together the valuable data resources already in place, and extend
the reach of business-critical information to users on the front lines-giving them a
financial, agility and productivity edge across all areas of their business.

Sybase is a trademark of Sybase, Inc. (r) indicates registration in the United States
of America.

Nirmala D'souza
OAK Consulting FZC
Mobile:+971507343840
Email: nimi@oakconsulting.biz


Web Site: http://

Contact Details: Nirmala D'souza
OAK Consulting FZC
Mobile:+971507343840
Email: nimi@oakconsulting.biz

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